Everyone starts with advertising. We start with the sale.

You know your product or service works. You know who  it’s for. Getting one customer isn’t the problem, getting  enough of them, consistently, is.
What’s missing is a system that finds the right people,  reaches them at the right time, in the right way, and  keeps doing it at scale.
Advertising gets you noticed. It doesn’t get you  chosen, and on its own, it doesn’t scale. Without a  system connecting interest to revenue, growth  depends on luck and luck doesn’t scale.

We grow your sales pipeline, fast.

We help you find more customers and turn them into revenue, whether you’re selling to a business or straight to a consumer, at a volume you can actually rely on.

We identify who’s actually likely to buy: the  decision-maker inside a target account, or the  shopper with real intent, right now.
We reach out, start the conversation, and qualify  the interest.

Then, if you want us to, we take it all the way:
• We manage the replies.
• We qualify opportunities.
• We get you to the next step, a meeting booked straight into your calendar, or a sale completed straight through to checkout.

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SERVICES

One Team.

Four functions.

Everything works together, underneath one roof.

ADVISORY

Know where growth comes from.

DEMAND

Create demand. Bring in customers.

CONTENT

Give people a reason to act.

INTELLIGENCE

Data and technology behind every decision.

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THE WORK

Our work.

A selection of work from Stanley Street and Culture.

Explore our companies

Nan and her whānau in the Safer Gambling Aotearoa campaign

Te Whatu Ora, Health NZ

Nan's Song

A family story for Safer Gambling Aotearoa, helping people recognise quieter signs of gambling harm through an empathetic Māori lens.

View case study

Children playing together outside a New Zealand school

Ministry of Education

Every school day is a big day

Real moments from nine Aotearoa schools reveal the friendships, learning and everyday discoveries that make being at school matter.

View case study

Kapa haka performers featured in the Te Matatini campaign

Tātaki Auckland Unlimited

Te Matatini

Celebrating the return of Te Matatini with performers, photography and film that brought the energy of kapa haka to Auckland.

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A man working on a boat in the Fisher Funds campaign

Fisher Funds

Ambition is...

A brand campaign built around the many personal ambitions New Zealanders bring to saving and investing throughout their lives.

View case study

A rugby player practising a kick inside a home for the KFC campaign

KFC

Finger Kickin' Good

KFC’s Super Rugby partnership became a phone-based kicking game, bringing fans into the action wherever they were watching.

View case study

A classical composer reimagined as a contemporary musician for Auckland Philharmonia

Auckland Philharmonia

Modern Classics

Classical composers reimagined as contemporary musicians, introducing Auckland Philharmonia to a younger generation through playful AI-generated portraits.

View case study

Two ITM staff members at a building supplies counter

ITM

We Speak Builder

A campaign using tradie humour to position ITM as a supplier that understands the realities and pressures of building.

View case study

New Zealand travel scenery featured in the Tourism NZ campaign

Tourism NZ

Do Something New

A domestic tourism campaign encouraging New Zealanders to leave familiar holiday habits behind and discover more of their own country.

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Briscoes Christmas scene with pavlova and festive tableware

Briscoes

Christmas Made Simple

Calm, product-focused Christmas creative for Briscoes, replacing festive overload with a closer look at small moments of seasonal joy.

View case study

Women training together in a gym in Culture’s Under Armour campaign image

Rebel Sport / Under Armour

Digital content

Co-branded training content for Rebel Sport and Under Armour, featuring women working out together.

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Esk Valley wine content displayed across three phones with food and botanical imagery

Esk Valley

Social content & management

Wine, food and botanical imagery come together in Esk Valley’s social content.

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Three phones showing Walter & Wild food brands’ social media content

Walter & Wild

Social content & management

Social content and management across Walter & Wild’s food brands, from ice cream to everyday meal ideas.

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KFC

Topical content

A dramatic topical image for KFC, pairing an icy blue stare with a metallic brand wordmark.

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Canterbury apparel social content shown on a phone and a sequence of lifestyle images

Canterbury

Social content

Canterbury apparel shown in everyday settings through social content and lifestyle photography.

View case study

Puma

Social content

Product-focused social content for Puma Fuse, built around a red shoe, white lettering and a black background.

View case study

NEXT STEPS

What You Need To Do.

Tell us who you want to sell to. That’s it.

No lengthy build-out. No new team. No new tools.

Tell us your ideal customer: a business, a buyer, a household — or we’ll help you define one. Then we start driving sales activity. Straight away.

Then, We Scale Things.

Once it’s working, we don’t slow down — we lean in.

This is usually where growth stalls: what won you your first  ten customers rarely wins you the next hundred. We built  Stanley to do the opposite — take what’s already  converting, and grow it. 
More reach. More conversations. More sales.

More customers. More revenue. Same quality, at a bigger volume.

OUR COMPANIES

More of Stanley.

Explore the people and businesses behind the work.

Vouch

Customer advocacy that rewards everyday New Zealanders for sharing content about brands they buy and love.

Stanley Content

Connect with local creators for fresh social videos, and buy only the content you choose.

content-depot-modern.vercel.app

Stanley Store

Practical websites, social content and marketing tools for small businesses, with clear packages and fixed prices.

stanleystore.co

Most agencies start with advertising. We start with  the sale.
Who should you actually be selling to? How do we  reach them? What makes them respond? And once  something’s working, how do we scale it without  breaking it?
That’s not a marketing question. That’s the whole  business — whether your next customer is a  company, or a household.

YOUR NEXT CUSTOMER IS ALREADY OUT THERE.

Let’s go find them.